![]() ![]() The most recent change to Online Pickup & Delivery was made in order to distance the service from being identified as solely for groceries/food and emphasize the diversity of products available for pickup and delivery with Walmart. June 2020: Online Pickup and Delivery (OPD).Early 2019 : Online Grocery Pickup (OGP).Walmart has utilized a few different names for their pickup service since launch, as they’ve updated the capabilities and offerings within the platform. Related Reading: Walmart’s App Merge – 4 Questions Brands are Asking Grocery Pick Up (old orange app) is now referred to as Online Pickup and Delivery The combined experience encourages new users that might be used to shopping in one app, to explore also shopping in the other. This was planned to roll out later this year, but the release was moved up in order to capture the surge of new adopters from quarantine conditions. The updated “Walmart app” allows users to pick which hallway they’d like to shop in, offers more availability for pickup and delivery and each section has a similar interface in which the user navigates. This rebrand is a result of integrat ing the Grocery Pickup app (orange) and app (blue) into one platform. These changes aim to streamline the user’s experience on the Walmart app, and more a ccuratel y describe the breadth of offerings. Walmart Online Pickup & Delivery or “OPD” recently replaced “Walmart Online Grocery” to reflect the efforts Walmart is making to rapidly adapt to the marketplace by investing in omnichannel technology. A quick update on Online Grocery’s rebrand to Online Pickup & Delivery From Online Grocery to Online Pickup & Delivery ![]()
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